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Bergdorf’s Debuts Children’s Department

On Feb. 9, Bergdorf Goodman unveiled a new children’s section on the seventh floor of its New York location. Measuring 1,200 square feet and featuring …

On Feb. 9, Bergdorf Goodman unveiled a new children’s section on the seventh floor of its New York location. Measuring 1,200 square feet and featuring an elaborate tree house, the department – dubbed Little BG – takes the place of the Best & Co. children’s shop, a leased area that closed after the brand declared Chapter 7 liquidation last year.

Nicholas Manville, vice president and divisional merchandise manager of children’s and decorative home, noted the new children’s department will encapsulate both classic merchandise and trend-right fashion. The initial assortment includes formal and casual apparel from high-end brands such as Joan Calabrese, Isabel Garreton, Hickey Freeman, Charvet, Papo d’Anjo, Loro Piana, Florence Eiseman, Bonpoint, Antik Batik, Tartine et Chocolat, Little Marc Jacobs, Junior Gaultier, Baby CZ by Carolina Zapf, Vilebrequin, Petit Bateau, Philip Lim, Chloe’ and Baby Dior. Little BG is also offering exclusive product lines from Le Guignol and Le Nouveau Ne’, plus a private-label line for girls. (A private-label boys’ line will be added in the future.) Gift items – Steiff plush animals, keepsakes, receiving blankets, layette and more – round out the department. Visit www.bergdorfgoodman.com.

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