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Celeb Designer Hype

So Stella McCartney is doing a kids’ collection with the Gap (http://tinyurl.com/n4q3wa). Marketing sure makes strange bedfellows. Though I think her Adidas collection is relatable …

So Stella McCartney is doing a kids’ collection with the Gap (http://tinyurl.com/n4q3wa). Marketing sure makes strange bedfellows. Though I think her Adidas collection is relatable with broad appeal, I’m not sure those would be the first words I’d use for her main collection. I’ll be interested to see what this line looks like. It also begs the question of how well some of these other high/low collabs fair at retail (as opposed to in the press). Is a celebrity venture what Gap needs? Tell me, which designer would you like to see taking on the kids’ market.

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